Tiger Eats - Blog Details

Admin
August 28, 2020
Online Ordering & Delivery

🚀 Digital Marketing for Food Businesses: How to Attract More Customers Online

In the competitive food industry, having delicious food and great service isn’t enough anymore. If you want to grow your restaurant or food business, you need a strong digital marketing strategy. With more customers searching for food options online, investing in digital marketing is the key to increasing visibility, driving more orders, and boosting your revenue.

In this post, we’ll cover the most effective digital marketing strategies for food businesses and how you can use them to grow your brand.

🍽️ Why Digital Marketing is Crucial for Food Businesses

📈 1. Reach More Customers Online

Over 80% of customers search for restaurants and food delivery options online. If your business isn’t showing up in search results, you’re losing potential customers to competitors. A solid digital marketing strategy helps your restaurant appear in:
✅ Google search results
✅ Social media platforms
✅ Local directories
✅ Food delivery apps

💡 2. Build Brand Awareness

Consistent online visibility helps build a recognizable brand. Customers are more likely to order from a business they’ve seen on social media or in search results multiple times.

Example: Running social media ads or Google Ads increases brand recall and customer trust.

🏆 3. Increase Customer Engagement

Digital platforms like social media and email allow you to interact with your customers directly. Engaged customers are more likely to become loyal and recommend your restaurant to others.

📲 Top Digital Marketing Strategies for Food Businesses

✅ 1. Create a High-Converting Website

Your website is the foundation of your online presence. It should be:
✔️ Mobile-friendly and fast-loading
✔️ Easy to navigate
✔️ Equipped with an online ordering feature

👉 Tiger Eats makes it easy to create a professional website with built-in online ordering—no coding required!

✅ 2. Optimize for Local SEO

Local SEO helps your restaurant appear in local search results like:

"Pizza delivery near me"
"Best sushi in [city]"
"Late-night food delivery [city]"

How to Optimize for Local SEO:

Add your restaurant to Google My Business
Include your business name, address, and phone number consistently across all platforms
Use location-based keywords on your website and social media pages

✅ 3. Leverage Social Media Marketing

Social media platforms like Instagram, Facebook, and TikTok are perfect for food businesses.

Post high-quality photos and videos of your dishes
Run targeted ads to reach local customers
Use hashtags like #FoodDelivery, #Foodie, and #[CityName]Eats

Pro Tip: Post behind-the-scenes content and customer reviews to build authenticity and engagement.

✅ 4. Start a Loyalty and Referral Program

Encourage repeat business and customer loyalty with:

Reward Points: Earn points with every order, redeem for discounts
Referral Discounts: Offer a discount to customers who refer a friend
Exclusive Offers: Give app-only or online-only specials

✅ 5. Email Marketing for Customer Retention

Build an email list and send regular updates with:

Special offers and discounts
New menu items
Customer appreciation events

Example: "Get 10% off your next order—Only for subscribers!"

✅ 6. Influencer and Food Blogger Partnerships

Collaborate with local influencers and food bloggers to:

Reach a larger audience
Gain credibility with trusted food reviewers
Get high-quality content and reviews for social proof

✅ 7. Google and Facebook Ads

Running targeted ads helps you reach specific customer groups based on:

Location
Interests (e.g., food lovers)
Search behavior (e.g., "best burger near me")

👉 Example: A £50 Facebook ad campaign targeting your local area could bring in over 100 new visitors!

🔎 Tracking and Improving Your Digital Marketing Results

📊 1. Monitor Performance with Analytics

Use tools like:

Google Analytics – Track website traffic and customer behavior
Facebook Insights – Monitor social media engagement and reach
Email Reports – Track open rates and click-through rates

🚀 2. A/B Test Your Strategies

Test different strategies to see what works best:

Try different ad headlines and images
Change call-to-action buttons ("Order Now" vs. "Try It Today")
Test different social media post formats (carousel vs. single image)

🔄 3. Collect Customer Feedback

Encourage customers to leave reviews and feedback on:

Google
Yelp
Social media platforms

Positive reviews improve search rankings and build customer trust.

🌟 Why Tiger Eats is the Best Platform for Digital Marketing

Tiger Eats gives you all the tools you need to market your restaurant effectively:
✅ Professional website builder with online ordering
✅ Built-in SEO and analytics tracking
✅ Easy social media and email integration
✅ Real-time order management and customer updates

🏆 Final Thoughts

Digital marketing is no longer optional for food businesses—it’s essential. By using the right strategies, you can increase your restaurant’s visibility, attract more customers, and drive more sales.

💡 Start growing your food business today with Tiger Eats!

👉 Create Your Professional Website Now